About John Elmore
I am John. I write and make videos about AI deployment in real businesses.
The credentials, briefly. I made short films through high school and college. Wrote, directed, shot, and edited my own work. One of them screened at Cannes.
After that I spent years on the launch management team at Amazon, helping stand up three robotic fulfillment centers. Staffing systems, training, standard operating procedures for hundreds of hourly workers, then operating those buildings post-launch as an Area or Operations Manager.
I left Amazon to co-found a manufacturing business in 2019. The company makes a premium consumer product, sold direct-to-consumer, with a national customer base. I built the marketing and demand-generation engine myself, taught myself to code in five languages plus machine learning along the way, and personally took inbound sales calls for the first year while we figured out the model.
I am still a co-owner of that business. I run the technology stack: marketing automation, AI agents, lead enrichment, internal tooling, the works. Seven years of building production systems for a real company that has to ship product, manage cash flow, and answer customer calls every day.
Pixel Pantry is the company I am building on the other side of that experience. The umbrella for the writing, the videos, and the software products I am working toward shipping. The site you are on right now is the first piece of it.
What I am doing here
I started writing and making videos publicly in 2025 because I kept watching mid-market businesses adopt AI badly. The advice they were getting was written for enterprises with deployment teams, or for startups with nothing to lose. Almost nothing was being written for the founder who owns a real company, has people on payroll, and needs AI to actually work without breaking what already does.
That is the audience I write for. The frameworks I share are the ones I am using in my own business.